Rascality believes that great work can only be made through collaboration.

#rascalitytakeover is our way of showcasing and collaborating with various creatives all over the world. Be that a poet, performance artist, designer, artist or musician - we help to transform their work into the digital space, and let them takeover ours every month.

If you would like to collaborate with us on our landing page, get in touch.

Current landing page: Emma Rowland

Emma is a West Australian commercial artist currently living in Sydney. With a background in graphic design; Emma runs Rowland Studio, a multidisciplinary creative agency specialising in live painting, graphic recording, hand painted signage, photography, illustration and design of all kinds. Current obsessions include local history, monograms and Ramen.

I'm interested in exploring the relationships between traditional sign writing and current technologies; and the intersection between art, craft and design. The history of sign writing reveals an abundance of rules, best practice and trade secrets, much like any other specialisation. I'm thinking about how the internet, popularity of video and design software has made resources more accessible while at the same time often relaxing the level of craftsmanship required. This is my attempt at a compromise between hand made and digital, showing my Casual style rough letter construction, a starting point for further experimentation.